Dunkin’ Donuts apologized on behalf of its Thailand franchisee on Friday for an ad campaign that’s being called racist for its image of a woman in blackface.
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Human Rights Watch denounced the ad for the new “Charcoal Donut” on Friday, calling for American company Dunkin’ Donuts to pull the campaign.
“Painting someone with blackface to sell a chocolate doughnut is racist,” Phil Robertson, Thailand-based deputy director of the Human Rights Watch’s Asia division, told Yahoo Shine. “This is unfortunate, and Dunkin’ Donuts should take action and drop this ad. They should also show some degree of atonement and make sure it doesn’t happen again.”
Dunkin’ Donuts, which is based in Massachusetts, apologized for the ad on Friday through spokesperson Karen Raskopf. “Dunkin’ Donuts recognizes the insensitivity of this spot and on behalf of our Thailand franchisee and our company, we apologize for any offense it caused,” read the statement, released to Yahoo Shine. “We are working with our franchisee to immediately pull the television spot and to change the campaign.”