ABC/Randy HolmesNike’s effective new video campaign about equality features vocals from Alicia Keys singing Sam Cooke‘s powerful 1964 single ” A Change Is Gonna Come.”
Directed by Melina Matsoukas, the visual stars a handful of athletes and celebrities, including Serena Williams, LeBron James, Kevin Durant, Gabby Douglas and actor Michael B. Jordan, who voices the clip.
“It’s been a long, long time coming/And I know, and I know change gonna come,” sings Alicia.
The ad campaign, which is a part of Nike’s EQUALITY initiative, previously aired Sunday night during the Grammy Awards and is scheduled to air again during the NBA All-Star Game February 19, reports Billboard.
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