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Alicia Keys, Tiffany Haddish projects join YouTube’s lineup of original programming


Jaclyn Martinez/Courtesy of AK Worldwide, IncYouTube has tapped some familiar faces for their upcoming slate of programming.

According to, YouTube announced at its launch event that Alicia Keys and Tiffany Haddishhave officially joined the streamer’s lineup. Keys will host Unwind, a new summer show where she’ll speak with other artists and celebs about their process, but in a “really casual way.”

Alicia said the style of the show will lead “to places you can’t even imagine,” according to WWD.  Her desire to work with YouTube, she noted, comes from the platform’s ability to allow her to “claim my own narrative.”

Meanwhile, Haddish is set to have her own channel and her own original show.

“I’m a mechanic…I’m a reiki master now…I can build a house…I can do hair now,” she said at the launch event, describing what she’s learned from watching YouTube.

“Did you know you can open up your own bank? Watch out Bank of America…If you don’t know how to make bread, go to YouTube! They got everything.”

As for her upcoming projects with the platform, Haddish said she’ll focus on gardening and possibly “celebrity hoarding” — which refers to the fact that stars get so much stuff for free and keep it.

“It’ll be more of a home invasion situation,” Haddish joked.

There is no official launch date for these shows.

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