Now Playing loading...

Beyonce teases forthcoming Adidas collaboration with help from Grambling State University


Kevin Winter/Getty Images for CoachellaBeyonce is making April feel like Christmas: After rolling out new music, merch, a Netflix documentary and a live album, she’s now giving fans a glimpse of her forthcoming collaboration with Adidas. 

Thursday night, Bey dropped off a look book of sorts, highlighting designs from her athleisure collection with the iconic sportswear brand. In the short film, the Grammy-winning powerhouse sports an Ivy Park highlighter-hued mini-skirt set, as well as a few other fashion-forward items. 

The promotional video also served as a recap of the Bey’s exclusive Homecoming Weekend event, which took place during Coachella. As previously reported, the Everything Is Love star tapped Grambling State University’s marching band and dancers to bring her love of HBCUs to life.

Earlier this month, Bey announced the collaboration, which she described as a “partnership of a lifetime.” In addition to relaunching her Ivy Park line under the brand, she will also assist in the development of footwear, lifestyle and sports apparel for Adidas. 

Friday morning, the vocalist shared even more looks from the collection in a series of Instagram posts. In the snapshots, she is seen flaunting her assets in an Adidas leotard, presumably while on location at the brand’s headquarters.  

Copyright © 2019, ABC Radio. All rights reserved.


Comments are closed.