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Ciara Named New Revlon Brand Ambassador


Kevin Winter/Getty Images via ABCThat’s right — Ciara is the new brand ambassador for global beauty brand Revlon. 

The singer posted an Instagram video on Tuesday announcing the news, along with a caption saying, “So happy to finally be able to share with you all that I’m the new Global Brand Ambassador for @Revlon! Yay! Choose Love, Everybody!”  

It appears that her new role was destined to come to pass, as Ciara tells People that she was even named after a Revlon product. 

“My mom was trying to figure out my name when my dad bought her a fragrance called Ciara by Revlon. That’s where my name came from! Ever since I understood that, my mind has been on it,” she explained to the magazine.  

As the new ambassador for the global cosmetics brand, Ciara will be the face of the “Choose Love” campaign and appear in various advertisements. 

“It’s so exciting to be a part of the ‘Choose Love’ campaign because the messaging is parallel with what was and is happening in my life,” she said. 

“Having my own personal journey that I’ve had through my life, I’ve just really been about female empowerment and that’s really important to Revlon, too.” 

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