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John Legend Launches New My Potential Campaign


Business WireSinger and activist John Legend recently announced a new campaign, called “My Potential.” Part of his #FREEAMERICA initiative, My Potential was launched to bring public awareness of mass incarceration in the United States, and how it has affected prisoners and their families, in a digital storytelling series.

Legend talked more about his program Monday, on a Facebook Live video.

“The aim is to highlight how all people, from crime survivors to law enforcement, to children, to formerly incarcerated individuals, are impacted by mass incarceration,” says Legend in the video clip.  

“The goal of this series is to show a different side of incarceration. A human side,” Legend adds.  

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