Welp, it looks like Kanye West has expanded his brand yet again!
The talented rapper rapper, singer, songwriter, record producer, composer, entrepreneur and fashion designer et al … is bringing his Yeezy brand to GAP after signing a 10-year deal.
Yeezy GAP as it will be called, will include adult and kids’ clothing that will be sold at the struggling GAP stores next year.
Yeezy’s popular high-priced sneakers won’t be sold at GAP stores.
On Friday, West tweeted a photo of what the collaboration might look like: bright colored hoodies, jackets and T-shirts. Shares of the retailer soared nearly 19% Friday.
— ye (@kanyewest) June 26, 2020
As a teen, Kanye worked at one of the GAP’s Chicago; he told Vanity Fair magazine back in 2015 that he wanted to be creative director of the brand.
He’s teamed with designer Mowalola Ogunlesi for the new line:
— Complex Style (@ComplexStyle) June 26, 2020
Read more here.