Frazer Harrison/Getty ImagesKelly Rowland is out with a new single, “Gimme Love.”
The bouncy dance track arrives as part of a promotion for Seagram’s Escapes brand of flavored coolers and is streaming exclusively on the Seagram’s Escapes website.
The song — which will be posted to Kelly’s SoundCloud page Tuesday — soundtracks new ads Kelly is doing for the brand, including promos for two Kelly Rowland signature flavors: Pink Pineapple Passion and Orange Sassy Swirl. Two ads also are streaming now on the Seagram’s website, as is a behind-the-scenes video looking at the making of the ads.
“It’s great to work with a brand like Seagram’s Escapes that encourages women to let their colors shine, be bold and always take time for themselves,” Kelly says in a statement. “I personally love opening up one of my signature flavors when I’m celebrating, having a fun night with my girlfriends or when I have a quick moment to just unwind.”
Kelly currently is starring in the BET competition series Chasing Destiny, in which she and choreographer Frank Gatson work to assemble a new female group. It airs Tuesdays at 10 p.m. ET.
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