Columbia RecordsMaxwell pays tribute to black women in his new “Shame” video, which he released today.
“We wanted to celebrate beauty. Specifically the beauty of black women,” says the three-time Grammy winner. “Black women — black people – don’t see themselves heralded as a standard of beauty nearly enough in the media, especially in entertainment, high fashion and art. It’s getting better, but we still have so far to go,” Maxwell explains.
In the video, shot in New York City, Maxwell is surrounded by black women, including African model Maria Borges, all of whom cover themselves with veils and then eventually reveal their faces.
“People of color have carried shame about our features, our hair, our bodies, our skin tone,” Maxwell continues. “As I said previously, this song is about removing the cloak of shame and opening up to love…including self-love and love of your culture. So we decided to pay homage to another beautiful video, George Michael’s iconic “Freedom” — but make it black.”
“The end result is gorgeous, powerful and stunning,” he adds. “This video is a love letter to my women of color. Feel no shame in your skin — you are beyond beautiful.”
“Shame” is the first single from Maxwell’s upcoming sixth studio album, NIGHT, scheduled to be released in 2019. The album will wrap up his BLACKSUMMERS’NIGHT trilogy.
Maxwell is continuing his 50 Intimate Nights Tour Wednesday night in Hollywood, FL. The tour will wrap up December 9 in New York City.
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