Courtesy of Something In the WaterPharrell has announced his newest venture, Something in the Water, a multi-day music festival and cultural experience in his beloved hometown of Virginia Beach.
Monday, the seasoned producer and recording artist unveiled the stacked line-up for the three-day event that is set to take place April 26-28. The stage will be set on the beach and feature performances from Travis Scott, Migos, Dave Matthews Band, Missy Elliott, Janelle Monae, SZA, Lil Uzi Vert, and more.
Additional performers include Anderson .Paak & The Free Nationals, Pusha T, Kaytranada, Ferg, Jhené Aiko, Masego, DRAM, Leikeli47, and Jaden Smith.
“Virginia has been home to some of the most gifted artists, athletes, and scientists to ever live,” Pharrell said in a statement. “And it makes sense – the people of Virginia are one-of-a-kind: uniquely gritty, bold, and brilliant.”
He continued, “For the first time, we are harnessing that energy, bringing the great minds of our time and the biggest brands in the world to this great place, and letting the inspiration flow and well deserved opportunities unfold.”
“Virginia needs this right now and the world will see what we Virginians have known all along: there really is Something in the Water.”
According to a press release, the festival’s sole purpose is to unite the community and celebrate the diversity and magic of Virginia Beach. The weekend-long event is also set to include a special screening and conversation with Ava Duvernay, introspective moments with Deepak Chopra and Geoffrey Canada, as well as a Pop-Up Church Service and TRAP Karaoke.
Tickets for the first ever Something in the Water will be made available for purchase beginning Friday at SomethingInTheWater.com.
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