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Virginia LeonThe Recording Academy has announced PJ Morton, H.E.R., Yolanda Adams and more artists as performers for the Black Music Collective’s pre-Grammy event.
According to a press release, the new initiative will celebrate Black creators and professionals and their influential contributions to the music industry, including a performance from Grammy-nominated rapper and producer Freddie Gibbs & Alchemist.
“As the first of its kind, we created this event with every intention to amplify Black voices and each of our experiences within the industry,” said Harvey Mason Jr., Chair and Interim President/CEO of the Recording Academy. “The BMC will continue to foster a space for members and industry professionals to educate and elevate Black creators during GRAMMY Week and beyond.”
The BMC event will also reflect on the contributions of industry executives, including Universal Music Group’s Jeff Harleston, songwriting veteran Jimmy Jam, Quincy Jones and former BET chief DebraLee.
Viewers can also look forward to fireside chats regarding the Black experience in the wake of social justice with John Legend, Janelle Monáe, activist Tamika Mallory, and the multi-hyphenated actor, producer and director, Issa Rae. Together, the culture icons will discuss topics such as “the impact of Black music, the culture shifting power of Black music, impact of Black women in music, and the power, purpose, and progress of the state of Black music.”
Tune into the virtual Black Music Collective event Wednesday, March 10 at 8 p.m. ET on Grammy.com.
By Rachel George
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Adams black collective event H.E.R. Morton music perform Pre-Grammy Yolanda
