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RBRM says ‘4 the Love of It’ tour brings fans back to a good space and time


ABC/Lorenzo Bevilaqua

Four sixths of one of the most iconic R&B groups to date will return to the stage Friday night, as New Edition‘s Ronnie DeVoe, Bobby Brown, Ricky Bell and Michael Bivins launch the 2019 leg of their 4 the Love of It tour under their new moniker RBRM

The tour kicks off tonight in Biloxi, Mississippi and the pioneering boy band says fans attending their concert will be taken on a nostalgic trip to “a good space and time.”

“It takes you back just to a time and space where people felt good about themselves,” DeVoe tells ABC Radio. “It’s hard in the world today, as it stands.”

He continued, “So, any time you can get away from those things and enjoy yourself for that hour and a half, that’s what it’s all about.”

The trek will make its way to a handful of select cities including New York, Atlanta and Orlando, before wrapping July 26 in Cincinnati.

And, while fans will hear all the hits, like “My Prerogative” and “Poison” live in concert, DeVoe claims that not everyone was on board at first with the idea of the tour coming together.

“Initially, even some of our friends were like: ‘C’mon y’all. I don’t know if I want RBRM. I want all six,'” the vocalist recalled.

“But, now they sit this show next to maybe the one or two best New Edition/BBD/Bobby Brown shows of all time, in the history of us entertaining people since 1983. So, it feels good to establish another branch from the New Edition tree.” 

Tickets for 4 the Love of It tour are now available for purchase via Ticketmaster.

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