Rihanna has released a dark, arty video for “What Now,” the fifth single from her latest album,Unapologetic.
The four-minute clip, which was directed by The Uprising Creative, reveals an emotionally torn Rihanna suffering in a white room. Complete with demonic dance moves and dark imagery — including crawling insects and a smoking cross — the clip was shot inside a warehouse over the summer in Phuket, Thailand.
“It’s gonna be kinda eerie, very creepy because ‘What Now’ is one of those songs that you can get really boring with the visual,” said Rihanna during an on-set interview. “Everybody’s probably expecting like a narrative type of video, a love story of some sorts, something really soft and pretty. It is pretty and kinda soft, but it’s really a little demented.”
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