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Rihanna Gears Up for Third Stance by Fenty Sock Launch


Photo credit: Paolo ReversiFashion icon and platinum selling singer/songwriter Rihanna has joined forces with Stance for a third time to launch her sock and hosiery collection, Fenty for Stance.

The campaign, which the singer creatively directed and stars in, features some of the collection’s newest styles and silhouettes that range from anklets to thigh-high pastel colors, sheer fibers, and varsity-type designs.

“The inspiration for the collection was kind of like a baby sport/baby doll/tomboy sport, all in one,” said Rihanna in a behind-scenes-video from the campaign shoot. “It really is me in a collection of socks.”

The number 8, which can be seen on select styles in the collection, also signifies Rihanna’s eighth studio album, Anti,and her birth year 1988.

The Fenty for Stance by Rihanna spring ’16 collection is available at the Stance flagship store in New York City and online at

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