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ABC/Lou RoccoRihanna strikes a pose in the first official ad for Puma’s “Forever Faster” brand campaign.
The brand released the official ad via Twitter. In it we see Rihanna, who serves as the brand’s creative director, wearing Puma leggings, a visor, crop top and Pulse XT sneakers. The singer stands on her tip-toes with a sweater tied around her waist in the black-and-white ad.
“An icon who does it all needs a shoe that can keep up,” the ad reads.
Rihanna previously expressed her excitement about the partnership. “It’s great to find a brand that celebrates strength and individuality,” said RiRi in statement. “I couldn’t think of a more perfect partner to collaborate with as a creative director. I’m excited for you to see what Puma and I come up with.”
Rihanna’s deal is a multi-year partnership, where she will work with Puma to “design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio.”
An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @Rihanna. #ForeverFaster pic.twitter.com/Qupt6cc0bl
— PUMA (@PUMA) April 29, 2015
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