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Photo credit: Myriam SantosGrammy-nominated R & B artist Andra Day is lending the lyrics from her hit song “Rise Up” to help launch the Rise Up Essence Festival program which starts today.
The new program, which is a collaborative effort between McDonald’s and Coca-Cola, offers fans the chance to win prizes and view exclusive digital content from Andra when they purchase Coca-Cola fountain products at select McDonald’s restaurants. Day will be featured on 40 million cups nationwide, and those who participate will be able to enter the Coca-Cola Rise Up Essence Fest Sweepstakes for a chance to see Andra perform at the 2016 Essence Festival in New Orleans.
The program is part of the upcoming national “Share a Coke and a Song” promotion that will include music lyrics on the packaging of Coca-Cola brand products that will be available in stores.
“I am overjoyed to be a part of this program,” the singer says. “The reach of Coke and McDonald’s is undeniable and I’m thrilled these iconic brands are joining forces to inspire local communities through messages of peace and motivation in unique ways. It’s an added bonus that they are using the lyrics to ‘Rise Up’ as a part of those messages.”
A teaser for Andra Day’s “Rise Up” is available on YouTube.
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