ABC/Kelsey McNeal)Snoop Dogg can’t wait for his first wine to hit shelves this summer. Billboard announced the rap icon’s multi-year partnership with Australian wine company, 19 Crimes.
“I’ve been a fan of this wine, and I’m excited to unveil my “Snoop Cali Red” this summer and share the experience with all my fans,” Uncle Snoop says, according to Billboard. “It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!”
Marketing Vice President John Wardley called him the “perfect partner” for 19 Crimes. “Snoop embodies the spirit of 19 Crimes — rule-breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family,” said Wardley.
Snoop will also be included in the company’s Living Wine Labels app, offering fellow wine connoisseurs a chance to learn more about him through a virtual experience.
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