Posts Tagged: Taylor Swift

Grammy Ratings Up From Last Year

The 66th Annual Grammy Awards were a ratings success.  According to Nielsen, the event pulled in 16.9 million viewers, a 34% improvement from last year.  The numbers were good for Paramount+, too. The streaming service received its highest Grammy viewership ever, with streams up 173%.  In case you’re curious, the most-watched quarter-hour started at 9:45… Read more »