The Weeknd had a live-interactive virtual concert on TikTok on August 7th, it appears it was a worldwide party! The live broadcast raised $350,000 for the Equal Justice Initiative. #TheWeekndEXP garnered more than 1.3 billion views. Including rebroadcasts, the event pulled in more than 2 million unique views. It also pulled in 250,000 concurrent views. Don’t… Read more »
