Posts Tagged: uncle ben’s s changing changing brand

Uncle Ben’s Evaluating Change In Brand Image

On the heels of the announcement that Aunt Jemima brand image is being dropped by PepsiCo, Mars is evaluating the same thing for Uncle Ben’s brand. Both brand images have long been viewed by as racially insensitive.  In a statement, a spokesperson for Mars said, “As a global brand, we know we have a responsibility… Read more »