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The Weeknd cuts ties with H&M after reveal of clothing brand’s racially insensitive image


Image Group LA/ABCIt looks like The Weeknd is done with H&M. 

The Grammy winner tweeted about his disappointment in the popular clothing company’s latest marketing attempt, which showed a young black boy wearing a hoodie that read “Coolest Monkey in the Jungle.” 

He writes, “woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore… .”  

The Weeknd partnered with H&M last year. During his working relationship with the brand he released a limited-edition “Starboy” fashion collection and a separate capsule collection, along with fronting their Spring Icons campaign

As reported earlier today, the racially insensitive image, which was posted on H&M’s UK retail site as “printed hooded top,” sparked social media outrage over the weekend and was subsequently deleted. 

H&M, based in Sweden, issued an apology via the New York Daily News on Monday from its Stockholm headquarters.  

“This image has now been removed from all H&M channels and we apologize to anyone this may have offended,” the statement read.

Since the retail image surfaced, many have voiced their frustrations, via social media, on how H&M could so obviously miss the mark. 

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