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Tracee Ellis says it’s the right time for her natural hair care line: “The industry has woken up to the power of this community


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Today, Tracee Ellis Ross launches Pattern Beauty, her natural hair care line for black women.  She’s very proud to finally debut her company after a decade of development.

“It’s taken me about 10 years to get this to happen, which I’m grateful for and fine with, because I feel like in that 10 years, I’ve gotten to understand the landscape better,” the black-ish star tells ABC Radio. “I think the industry has woken up to the power of this community.”

Ross says Pattern Beauty is fulfilling a long-ignored need for black women.

“What’s happening is that the culture of beauty is expanding and really starting to see and accept and love and celebrate all different kinds of beauty,” she explains.

Ross, who grew up struggling to find natural hair products, reflects on what beauty advice she’d give now to her younger self.

“For myself, I would say, ‘Hang on, little lady, those products are coming,” she laughs. “‘You will have the products you desire.'”

The Golden Globe-winner encourages black women to be proud of their natural hair.

“For all of us that are within a culture that doesn’t always see us and doesn’t always make space for who we are authentically and beautifully in our natural form,” says Ross, “I would say the key…learning to understand your hair, listening to your hair, and nourishing and hydrating and loving your hair.”

Ross’ line includes conditioners, shampoo, hair oil, towels, hairbrushes and hair clips, and will be available starting at 9 a.m. ET at

Meanwhile, Ross returns to black-ish for season six, which debuts Tuesday, September 24 in its new 9:30 p.m. ET time slot on ABC.

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