Image Courtesy RCA/Saccenti
Usher has signed on for an out-of-this-world project. The singer announced that he’s partnered with Pepsi for an upcoming film, which will include footage from UrtheCast — the world’s first full-color Ultra High-Definition video system located aboard the International Space Station.
The singer expressed his excitement for the upcoming short film, which will be released this fall. “Throughout my career, I’ve had the opportunity to be a part of some truly amazing experiences,” said Usher in a statement.
“I’ve always tried to push boundaries and to inspire others to go beyond what they perceive as their limits,” he added. “I feel fortunate to have the opportunity to partner with Pepsi and UrtheCast to be a part of creating this intergalactic short film shot from space and am excited to jump in and take on this once-in-a-lifetime challenge and experience.”
Pepsi consumers in more than 10 countries across four continents will be allowed to participate in the original film project by entering a photo contest. You can submit an image that “inspires and amazes others to look at the world in a new way” from now until June 2, visit PepsiChallenge.com for official contest official rules.
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