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Nike Increases Market Value To $3 Billion After Betsy Ross Shoe Controversy


Nike was set to release a sneaker for the 4th of July-the Air Max 1 USA. The sneaker included a slave-era Colonial American flag designed by Betsy Ross. Colin Kaepernick advised Nike to pull the sneaker and they did. Nike saw a 2% stock increase that added $3 billion market value to their brand. Since Nike and Colin Kaepernick have paired up the former NFL quarterback has proved he is is gold.  Nike is genius at tapping into controversy to the tune of  $6 billion after the Kaepernick 2018 “Believe In Something”campaign. In fact ‘Kap’ is Nike’ biggest influencer and he hasn’t played in the NFL since 2016.

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