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Uncle Ben’s Evaluating Change In Brand Image


On the heels of the announcement that Aunt Jemima brand image is being dropped by PepsiCo, Mars is evaluating the same thing for Uncle Ben’s brand. Both brand images have long been viewed by as racially insensitive.  In a statement, a spokesperson for Mars said, “As a global brand, we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices. We recognize that one way we can do this is by evolving the Uncle Ben’s brand, including its visual brand identity.” The statement continued to say, “We don’t yet know what the exact changes or timing will be, but we are evaluating all possibilities.”


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