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2M Viewers Watched ‘The Weeknd’ Virtual TikTok Concert, $350,000 Raised For Equal Justice Initiative


The Weeknd had a live-interactive virtual concert on TikTok on August 7th, it appears it was a worldwide party! The live broadcast raised $350,000 for the Equal Justice Initiative. #TheWeekndEXP garnered more than 1.3 billion views.
Including rebroadcasts, the event pulled in more than 2 million unique views.
It also pulled in 250,000 concurrent views. Don’t Miss The Live Experience

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