It’s anew day and time for a new Brand! After completing ‘Branding Review’, following in the footsteps of Uncle Ben’s (now Ben’s Original), Aunt Jemima, and Land O’ Lakes, another famous food is retooling its image. B&G Foods has announced that they will remove the Black chef from packages of Cream of Wheat after completing a months long review of their branding. The company told Fox News that while the character is based on a real person, “it reminds some consumers of earlier depictions they find offensive.” Several long-standing brands have recently pledged to change their marketing to remove insensitive imagery and names in the wake of protests over racial injustice.
Cream Of Wheat Removes Black Chef From Boxes
by janetg
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