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A$AP Rocky Steps Into The Spirits Game With His First Whiskey, Mercer + Prince


(FILE Photo by Joel C Ryan/Invision/AP) Multi-hyphenated artist, entrepreneur, actor, and fashion icon A$AP Rocky announces today his highly anticipated venture, Mercer + Prince, a new blended Canadian whisky created and developed in partnership with Global Brand Equities and E. & J. Gallo. Crafted to defy the traditional norms surrounding whisky production, Mercer + Prince is an unconventional spirit with unparalleled smoothness. Find out what was the inspiration for the name here.


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