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Popeye’s Chicken Says Bring Your Own Bun!

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Popeyes Chicken Sandwich
Want A Popeyes Chicken Sandwich? Bring Your Own Bun!
  • The Popeyes Chicken Sandwich became a cultural phenomenon in August. Social media was a buzz and taste buds were pleased by the snack.
  • Unfortunately, the demand for the sandwich was so overwhelming, Popeyes sold out. The restaurant said they would be back with more soon.
  • Now Popeyes has a solution if you can’t wait to get your sandwich. They have launched a BYOB campaign. It’s “Bring Your Own Bun.”
  • Popeyes says if you order the three-piece tenders, you can break out your bread and boom…there’s your sandwich. The video promoting BYOB is very tongue-in-cheek. One might say it’s a brilliant marketing scheme to keep the sandwich at the top of our minds until they bring it back.

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