Want A Popeyes Chicken Sandwich? Bring Your Own Bun!
- The Popeyes Chicken Sandwich became a cultural phenomenon in August. Social media was a buzz and taste buds were pleased by the snack.
- Unfortunately, the demand for the sandwich was so overwhelming, Popeyes sold out. The restaurant said they would be back with more soon.
- Now Popeyes has a solution if you can’t wait to get your sandwich. They have launched a BYOB campaign. It’s “Bring Your Own Bun.”
- Popeyes says if you order the three-piece tenders, you can break out your bread and boom…there’s your sandwich. The video promoting BYOB is very tongue-in-cheek. One might say it’s a brilliant marketing scheme to keep the sandwich at the top of our minds until they bring it back.