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Dunkin Donuts Changes Name to ‘Dunkin’

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Dunkin Donuts is rebranding for a new approach that focuses on quality coffee drinks and breakfast food rather than donuts. They are changing their name to just ‘Dunkin’ in an effort to redirect the focus of the popular chain.

The company will keep the same bright pink and orange colors, as well as the same white bubble font to achieve some type of familiarity for the brand. The new approach is due to recent sales trend that shows their beverage sells account for roughly 60 percent of it’s business.


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