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PRNewswire; Columbia RecordsYou clicked on their videos and made it happen. Beyonce, Nicki Minaj, Kendrick Lamar and Big Sean are among the winners of the 2015 YouTube Music Awards.
Pharrell Williams, Rihanna, Drake, J. Cole, The Weeknd, Snoop Dogg, Def Loaf, Sam Smith and Ariana Grande also are among the 50 acts being recognized for their unique YouTube contributions.
The winners were chosen based on the biggest growth in views, subscribers and engagement over the last six months. Together, these artists were watched more than 47 billion times.
In honor of the musical acts that proved their YouTube worth, the video-sharing website will be doing something it’s never done before. A collection of exclusive new music videos from nine of the winning artists will be released on the YouTube Music Awards channel on March 23. The videos will debut simultaneously at 10 a.m. PT.
YouTube has enlisted VICE to produce the videos and some A-List video auteurs to direct. You’ll also have the chance to get in on the action: artists will take some lucky fans behind the scenes, and invite others to be a part of the videos.
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