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Nicki Minaj partners with ‘Maxim’ for new dual role


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Nicki Minaj has a couple of new job titles to add to her resume.

The rapper has been announced as Maxim magazine’s new creative director. She’s also been named the global ambassador for MaximBet, the media company’s sports betting brand.

“I don’t think I’ve ever been prouder of a collaboration,” Nicki says in a statement. “Merging business savvy power moves with my natural, creative, sexy, fun, and fashion-forward expression is just so spot-on as it relates to this partnership.”

She adds, “I’m ready to fully step into my potential as a young, influential Queen, and owner and open doors for others to dream big. Get ready for the sexy parties and remember: scared money don’t make NO MONEY!!!! HA!!! Place your bets!!!! Let’s GO!!!”

As global ambassador for MaximBet, she’ll be working on merchandise, parties, partnerships, fan experiences and branding. In her role as creative director of Maxim, she’ll be giving her input on editorial decisions, photography, profiles, covers and future events for the mag.

“We are thrilled to partner with Nicki Minaj,” Maxim’s editor-in-chief, Sardar Biglari, says. “She is an extraordinary entrepreneur and the leading artist of her generation, a combination that will be transformative for Maxim.”

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