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Pharrell Williams is on a mission to save the polar bears. The entrepreneur and his Icecream design label have teamed up with MINI USA for an exclusive merch collection that will help raise money for the white bears.
Set to launch December 15 on NTWRK, the collection will feature a variety of products, including a keychain, hoodie and T-shirt, which retail for $150. The price point is meant to bring attention to the 150 billion tons of ice that Antartica, the polar bear’s habitat, is losing every year.
The MINI x ICECREAM collection goes on sale on December 15 at 4 p.m. ET/1 p.m. PT. Proceeds will go toward Polar Bears International, which, according to a press release, “works to inspire people to care about the Arctic, the urgent threats to its future, and the connection between this remote region and our global climate.”
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