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After announcing his new cereal venture in August, Snoop Dogg has run into a minor setback. Taking to Instagram Thursday, he revealed that he is unable to use the name Snoop Loopz for his breakfast cereal.
“So they don’t want us to use Snoop Loopz on our cereal box even though that’s my name,” he captioned a video featuring him and business partner Master P. “We’ve built a national brand and disrupted the cereal industry, we did it with hard work and integrity. I know they’re uncomfortable and scared,” Snoop continued, “But our mission is to build diversity and economic empowerment.”
Snoop noted that “times have changed” as there is now “enough room for all of us to be successful.”
“This is bigger than us, we are fighting for the next generation of entrepreneurs,” he explained. “We’re no longer just being consumers, we’re educating the culture building our own brands, and passing down generational wealth.”
With that mind, Snoop has no plans to put an end to his cereal brand. He and Master P have taken to social media to ask fans to suggest some new names.
“It’s official we’re taking over the breakfast foods industry. They can’t stop us,” Snoop wrote. “It’s David versus Goliath. @masterp and I got the slingshot. This is a minor setback for a major comeback. #GodsPlan What do YOU think we should name our new cereal?”
Some of the suggestions, including Hot Box, Snoop Munches and Snoop Snacks, can be found on Master P’s Instagram.
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