For the first time in its nearly 100-year history, TIME magazine has replaced its classic cover logo with the word ‘VOTE,’ to stress the importance of heading to the polls to cast a ballot in th upcoming president election.
In making the move TIME, Edward Felsenthal, Editor-in-Chief and CEO of TIME wrote in part:
Few events will shape the world to come more than the result of the upcoming U.S. presidential election. As Americans decide if it’s time to reach for a reset button of our own, this issue includes a special report on the closing days of the 2020 campaign. “On Nov. 3 (or, hopefully, soon after), we will finally get an answer to the question of what these past four discombobulating years have meant,” writes TIME’s national political correspondent Molly Ball. “It is a decision not about what policy proposals to pursue but about what reality we collectively decide to inhabit.”
To mark this historic moment, arguably as consequential a decision as any of us has ever made at the ballot box, we have for the first time in our nearly 100-year history replaced our logo on the cover of our U.S. edition with the imperative for all of us to exercise the right to vote.
TIME’s new cover: Vote. https://t.co/r3vkkaYd4e pic.twitter.com/xqHWzi9kqu
— TIME (@TIME) October 23, 2020
Nationwide, early voting has already exceeded totals from 2016.
In Texas, the Texas Tribune reports that enormous early voting stats so far could lead to record breaking overall turnout; some 6-million voters have already cast ballots in the Lone Star State as of 10/24/20. “Experts are predicting that as many as 12 million people could vote in Texas this year.”