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Tinashe enjoyed success and failure with a major label before going independent, and as she reflects on her career, she remembers that recording for a corporation made her lose her sense of identity.
“When you’re working with a company and there’s so many people that you have to please, you start to make these little tiny compromises here and there,” the “Throw a Fit” singer said in the Facebook show Face to Face with Becky G, according to People. “And before you know it, it’s too much and you’ve lost this sense of really who you are and what you want to do. I felt that in order to get that back, I needed to just do it on my own.”
In 2019, the singer launched her own label, Tinashe Music, and released her fourth studio album, Songs for You. Her latest album, 333, which dropped in August, is also on the label.
She says earlier in her career she was frustrated because, “I didn’t feel supported in my art and that’s when I really felt that I started to lose that confidence myself as a creative, because I felt that I had to make compromises to work in this business model.”
Tinashe recently wrapped up her 333 tour, and in addition to music, she’s expanding her brand. In October, the “2 On” singer launched her first shoe collection, in partnership with ShoeDazzle.
Face to Face with Becky G, featuring Tinashe, premieres on Facebook Watch on Tuesday at 12 p.m. ET/9 a.m. PT.
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