Diageo has followed Pepsi in pulling their sponsorship from Wireless Festival after Kanye West was announced as the headliner. The choice to feature the rapper has stirred backlash due to his history of antisemitic behavior, leading some sponsors to back out.
Brands like Rockstar Energy, Budweiser, and PayPal remain on board for now. UK political figures, including Prime Minister Keir Starmer, have spoken out against the move, stressing the importance of addressing antisemitism.
West’s upcoming performance has sparked debate and renewed scrutiny of his past actions and behavior.
