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50 Cent’s spirits company enters partnership with Minnesota Timberwolves


Scott Kowalchyk/CBS

50 Cent and the Minnesota Timberwolves are now business partners. According to the NBA, the rapper’s Sire Spirits company has entered a multiple-year partnership with the organization.

Per the terms, the Wolves have named the brand’s Branson Cognac and Le Chemin du Roi Champagne their official spirit partner and champagne, respectively. Sires will open a bar with naming rights on the 200 level of the Target Center, which will offer their cognac, champagne and specialty cocktails. The brand will also sponsor of a Sip & See VIP pregame happy hour for players’ partners and family members.

Additionally, the partnership will see 50’s G-Unity Foundation team up with the Timberwolves & Lynx Basketball Academy for two community basketball clinics throughout the season, and the distribution of long-form content covering local minority-owned businesses that work with the Wolves on their socials.

“I had the opportunity to meet with the Timberwolves and knew they were the perfect partners for Sire Spirits,” said 50, whose company also has deals with the Houston Rockets, Texans and Astros, as well as the Sacramento Kings and Indiana Pacers. “I am a big fan of the team, and I am excited to spend more time in Minnesota and get to know all the fans.”

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