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Beyoncé drops Ivy Park promo video


Kevin Mazur/Getty Images for Shawn Carter FoundationBeyoncé dropped a teaser video Thursday for the upcoming debut of her Ivy Park collaboration with Adidas. 

Queen Bey appears in the clip with a diverse array of models wearing pieces from her athleisure line. We see her leaping in the air, posing on a bicycle, and sitting in a convertible. The Lion King star ends the promo displaying a fierce gold “Ivy Park” grill plate in her mouth.  

Throughout the video, we hear voices defiantly stating, “These barriers are not gonna stop me. The secret is my freedom. I’m strong…Push me toward truth.”  

Beyoncé also posted Instagram photos of herself modeling a burgundy bodysuit with a pair of heeled Ivy Park boots, and also a flowing orange skirt and matching jacket.  

After launching Ivy Park in 2016 with the London-based fashion retailer Topshop, Beyoncé acquired full ownership of the company in 2018. Last year, she announced her partnership with Adidas.

“It is a dream come true to relaunch Ivy Park as the sole owner,” she states on her website.  

The Ivy Park x Adidas collection will debut in stores on January 18.

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