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Beyoncé slays Sleyenda holiday pop-up bar with a cease-and-desist letter


ABC/Image Group LAWhen it comes to her brand, Beyoncé doesn’t play games. 

The superstar recently sent a cease-and-desist letter to Brooklyn-based cocktail bar Leyenda for running a Beyonce-themed pop-up bar called “Slayenda.” 

The bar posted the letter to its Instagram account, but claimed their pop-up concept is merely inspired by the “slay all day” message of Beyonce’s hit “Formation,” and not the singer herself.

Leyenda writes on Instagram, “That time we got a cease and desist from the queen bee herself. but we will still be going strong with #Slayenda though all the way through the 27th!” 

“Of course, we’re celebrating ALL of those who slay, simply inspired by Bey’s #lemonade words.” 

The letter continues to read, “And! We’re continuing in the new year! In January we will be choosing a charity a week to donate proceeds of a special cocktail to that goes to support women, their health and their success. More details to follow. #slayallday.”  

Earlier this month, Bey sent out a cease-and-desist to another Brooklyn spot, Lineup Brewing, for selling their Beyoncé-inspired beer called Bïeryoncé. 

The beer cans featured the brew’s name in vertical pink letters similar to the font Bey has used as her logo. 

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