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Beyonce’s Homecoming Netflix documentary drew 1.1 million viewers in its first day


Netflix/Parkwood EntertainmentBeyonce‘s introspective Homecoming Netflix special has proved to be a fan favorite.

The documentary, which highlights the singer’s landmark performance at Coachella in 2018, drew 1.1 million U.S. viewers on its first day alone, according to Nielsen, Billboard reports.

Released on April 17, numbers compiled by Nielsen revealed the audience for Homecoming was 63% African-American.  Over its first week, it was 55%, more than any other Netflix original film or series analyzed to date.

In addition, women comprised 70% of Homecoming‘s audience in its first week, surpassing any other recently-released Netflix original series, including the female-led show Orange is the New Black

The documentary was also a huge social media hit.  According to Billboard, Nielsen’s measurement of activity across Facebook, Instagram and Twitter shows that Homecoming amassed an estimated 757,000 interactions over its first week across all three platforms: 65% on Twitter, 33% on Instagram and 2% on Facebook.

According to Nielsen, the most engaging Homecoming content was an Instagram post featuring former first lady Michelle Obama, in which she lauded Beyonce both for the documentary and her commitment to uplifting the black community.  It scored 136,00 interactions.

As previously reported, the day Homecoming arrived, Bey also dropped off a live album of the same name. It debuted at number seven on the Billboard album chart after just two days of tracked sales. 


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