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French Montana credits 50 Cent with creating marketing scheme for other artists to use


Christopher Polk/NBC

(NOTE LANGUAGE) According to French Montana50 Cent was once a mastermind who profited off feuds he created. He described that particular era during a recent appearance on the My Expert Opinion podcast.

“50 was picking on n***as to pick on n***as,” French alleged. “At one point, he was the biggest genius in the music industry. He would just pick on you and drop a mixtape. Pick on you and drop an album.”

That process, he added, was a “marketing scheme for other artists to use.”

“I mean, people did it before him, but he became the mastermind,” said French. “He became the warlord of that. That’s definitely a blueprint for a lo of n***s to learn.” 

50’s name came up in the conversation when podcaster Math Hoffa asked French about their past beef, which has since been resolved.

“Man, let me tell you something,” French said in a 2021 Drink Champs episode. “I have no problem with 50 no more after he dropped this BMF joint. That’s my favorite shit. Whatever me and 50 ever had – shout out to 50. Yeah, me and him, everything is over after BMF. That’s the best work ever.”

50 later reacted, saying, “That was the right answer French, well handled. What beef, I don’t remember.”


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