PepsiMissy Elliott and H.E.R. turn red to black in their Pepsi Zero Sugar commercial, which debuted Wednesday.
The iconic rapper and the two-time Grammy winner reinterpret The Rolling Stones’ 1966 classic, “Paint It Black,” in the 30-second ad, which will air Sunday during the Super Bowl.
The clip begins with H.E.R., joined by hundreds of people dressed in red, as she recites the opening lyric, “I see a red door and I want to paint it black.” She then crashes through a red door, where she finds Missy and her crew of dancers clad in black.
Missy kicks her verse and H.E.R sings, with music produced by Elliott and her longtime collaborator, Timbaland.
“I’ve been following H.E.R.’s career closely; her talent is undeniable,” the “Work It” rapper says. “When the opportunity came up, to not just work together but collaborate and create something all our own, we had to make it happen. I called up Timbaland and Sean Bankhead [the choreographer], I got the best of the best to make sure we brought the noise and did Pepsi Zero Sugar right.”
“Everything about this experience — from the music, to the shoot, to the collaboration with an icon like Missy — it was really special,” H.E.R. adds. “Pepsi gave us the creative liberty and platform to create this song and the video. It’s an honor.”
Pepsi will host the Pepsi Zero Sugar Super Bowl party Friday on Meridian Island in Miami featuring Harry Styles, Lizzo and Mark Ronson.
Snoop Dogg, Fat Joe and Lil Jon will headline the four-day Pepsi Zero Sugar party this weekend at the Clevelander on Ocean Drive in South Beach.
Pepsi is also sponsoring the Super Bowl halftime show starring Jennifer Lopez and Shakira.
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