ABC/Paula Lobo”It’s bout that time…!!!!!!!! Don’t call it a come back..!!!”
That’s how rapper Nelly teased a possible Apple Bottoms relaunch.
In between touring the states and playing festivals around the world, the St. Louis rapper took to Instagram to hint at the comeback, sharing an image of the iconic jean brand’s logo.
Before there was Fashion Nova and Good American, Apple Bottoms were the denim jean brand mentioned in popular songs like Flo Rida and T-Pain‘s “Low,” Eminem‘s “Shake That,” Twista‘s “Overnight Celebrity” and more.
Nelly originally launched the denim brand in 2003, issuing a casting call to find the perfect apple bottom to model their jeans on VH1’s Inside Out series titled Nelly: The Search for Miss Applebottom. Known for the signature apple on the back pocket, the brand’s mission was to celebrate women and their naturally curvy bodies. Apple Bottoms later added clothing, jackets, accessories and perfume to their collection over the years. It was one of the most Googled denim brands in 2006.
Nelly’s platinum debut album, Country Grammar, featuring the top-ten single “Ride with Me,” celebrates its 20th anniversary later this year. He’s recorded seven studio album since then, with hits including “Dilemma,” featuring Kelly Rowland, “Hot in Herre,” “Air Force Ones,” “Stepped on My J’z,” and “Grillz” featuring Paul Wall, St. Lunatics member rapper Ali, and Goodie Mobb‘s Big Gipp.
This May, Nelly is expected to perform at the Lovers & Friends Festival in Los Angeles. Other performers include Ludacris, Megan Thee Stallion, Summer Walker, T- Pain, Jhené Aiko and more.
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