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Pharrell to Play Pre-Super Bowl Concert


Brian Bowen Smith/NBCPharrell is helping with pre-Super Bowl festivities.

The singer is scheduled to take part in DirecTV and Pepsi’s ultimate experience on February 5 at San Francisco’s Pier 70. You can score tickets for $75 on December 11 at

“DIRECTV has had a significant presence at Super Bowl weekend for the last 10 years with A-list parties and the hottest performing music artists around, and this year will be no different,” said Brad Bentley, executive vice president & CMO at AT&T, Entertainment Group. “We are excited to celebrate Super Bowl 50 in the ‘City by the Bay’ and to partner with an iconic brand like Pepsi to brings fans this incredible opportunity.”

Super Bowl 50 will take place at Levi’s Stadium in Santa Clara, California, on February 7.

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