Trae Patton/NBCPharrell‘s fashion empire has expanded.
The trendsetting artist opened a new flagship store for his Billionaire Boys Club fashion company in New York City Thursday night.
Located in the Soho area of the city, the shop will carry apparel from Pharrell’s Billionaire Boys Club line, along with other brands including Adidas, Fenty by Puma, Timberland, Human Made , Yeezy and Kaikai Kiki.
The performer is also gearing up for the next iteration of his Hu Adidas line, Hu Holiday, to arrive in stores next week.
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— Pharrell Williams (@Pharrell) November 10, 2016