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Rihanna Signs LVMH Beauty Deal


Photo credit: Paolo ReversiRihanna wants to help you look your best. The singer is launching a beauty line called Fenty Beauty by Rihanna.

Women’s Wear Daily reports that Rihanna has signed a deal with LVMH to do a complete makeup collection, which will launch in fall 2017. The singer is said to have received as much as $10 million for the new deal.

“Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” David Suliteanu, CEO of Kendo, a division of LVMH, said. “We are aiming for the stars.”

In 2013, Rihanna collaborated with MAC Cosmetics on a four-part, limited-edition RiRi Hearts MAC color cosmetics collection, and she also represented Viva Glam lipstick in 2014 to raise funds for AIDS research.

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