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Super A-T-L: Jermaine Dupri producing free Super Bowl week concerts in Atlanta


Axelle/Bauer-Griffin/FilmMagicJermaine Dupri announced today he’s producing a series of free pre-Super Bowl concerts in Atlanta, which is hosting the game on February 3 at Mercedes Benz Stadium.

“It means a lot, especially to make sure people from out of town leave with the right mindset of what Atlanta is about,” the “Welcome to Atlanta” rapper said during a press conference, according to Atlanta Magazine.

The So So Def CEO is producing six days of free family-friendly “Super Bowl LIVE” events at Centennial Olympic Park in Atlanta, beginning on Saturday, January 26.

“[There’s no] no city musically like Atlanta,” he added. “No city has had a run the way that we have for this many years, with this much talent and this many artists. It’s really important to see that the committee paid attention to that.”

When news broke that Maroon 5 would be doing the halftime show — news that hasn’t been confirmed, by the way– there was an outcry for artists from the A-T-L to perform.

At today’s press conference, Mayor Keisha Lance Bottoms said, “There might be some uprising in Atlanta if we didn’t have some representation.”

Dupri, who has produced hits for numerous stars, including JAY-Z, Mariah Carey, Alicia Keys, and Usher, says he wants his shows to capture the excitement the way another act from Atlanta did when it performed three sold-out shows in 2004 in Centennial Olympic Park.

“I just remember Outkast having a concert here and the energy in this area was crazy for that,” he said. “That’s the only thing I can think of at this point that reminds me of what I feel like this should be.”

JD has not announced yet who will perform at his free shows.

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