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Target Won’t Sell Beyonce’s New Album

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Columbia Records

Beyonce‘s surprise self-titled album will soon be available in major retailers nationwide, except Target. The company has decided not to carry the project since the digital version was released ahead of the physical copy.

“At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections,” Target spokesperson Erica Julkowski tells Billboard.

She continues, “While there are many aspects that contribute to our approach and we have appreciated partnering with Beyonce in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats. At this time, Target will not be carrying Beyonce’s new self-titled album Beyonce.”

The news seemingly comes as a surprise given Bey’s previous history with Target. Back in 2011, her last album, 4, included an exclusive version through Target that came with six additional tracks.

Meanwhile, fans will be able to purchase the physical copy at other retailers like Walmart. That company’s spokesperson Sarah McKinney revealed the company is “happy to be able to carry her album and support all physical music.” However, Walmart will only carry the non-explicit version of Beyonce, which will be available in stores on Friday, December 20.

Copyright 2013 ABC News Radio


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