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The Next Episode: Super Bowl halftime show equals big sales gains for performers


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Performers don’t get paid for appearing in the Super Bowl halftime show, but they usually benefit from increased sales and streaming in the days afterward.  Billboard reports that all the stars of Sunday’s show — Dr. Dre, Eminem, Snoop Dogg, Kendrick Lamar, Mary J. Blige, special guest 50 Cent and even the late 2Pac, who obviously wasn’t there — experienced big sales bumps after the game.

Billboard reports that according to MRC Data, sales of the songs heard during the performance increased by an overall factor of 775% compared to the two days prior to the show.  The top-selling song performed was Dr. Dre and Snoop’s “The Next Episode,” which opened the show.  Sales of that song alone increased 994%.

The next best-selling songs were Eminem’s “Lose Yourself,” Dr. Dre and Snoop’s “Still D.R.E.,” Mary J. Blige’s “Family Affair” and 2Pac’s “California Love,” which was performed by Dre and Snoop during the show.

Even songs that were only heard in snippets during the show, like 2Pac’s “I Ain’t Mad at Cha,” Kendrick’s “M.A.A.D. City” and Dre’s “Forgot About Dre,” posted sales-percentage increases in the thousands, due to the fact that they had barely any sales at all before the game.  And sales of 50 Cent’s “In Da Club” increased by more than 2,100%.

Those were just sales numbers; Billboard hasn’t reported on the streaming increases yet.

Among the 103 million viewers who tuned in to the halftime show was Britney Spears, who took to Instagram to rave, “Wow !!!@Eminem last night at the Super Bowl…he should have had way more time…he was everything to me when I was younger and it was so weird in the first two seconds I saw him on stage last night I felt like I was 17 again !!!”

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